How Can Digital Signage Help Your Business?

As with any new investment, we understand that the investment in digital signage for your business may be an apprehensive one. However we can demonstrate that Fusionware's digital signage packages enable an entire range of benefits that can help your business throughout any economic climate.

The Benefits,

·  Enhanced customer shopping experience

Playing content that is relevant, informational and entertaining to your customers can create a better experience. Fusionware's packages can advertise your latest promotions or products, educate customers on what to look for when buying specific products, and in doing so both boosting and accelerating the sales process. Also in the context of waiting rooms, or in anticipation of long customer queues, Fusionware's packages can be used to entertain customers with content like music, news or sports clips that we supply as part of our all inclusive package.

·   Improved Marketing Efficiency

Promotions can be updated in less than an hour rather than weeks. You can either do this personally through our Akoya software customer interface, or alternatively you can email your content to our head office and we will upload it for you. This means that time spent designing, printing, putting up, and taking down posters or signs is replaced with a simple content upload procedure, improving the efficiency of your business. These packages can also offer market efficiency by providing marketing specialisation. As that same space that was used to communicate with traditional posters and leaflets, when replaced with a Fusionware monitor can now display multiple, dynamic messages based on the geographic location of the branch, time of the day or day of the week. Special promotions or those particular to branch can now be delivered in a powerful, high impact way. Digital Signage solutions can incorporate centralised management of all campaign materials, greatly reducing the workload around content development, approval and distribution.

·    Uplift in Sales

Targeting customers with high impact promotional information on products and services offered, either at the point of purchase or potentially whilst they dwell in a queue can greatly enhances sales conversion.

·   Minimising Operational Costs

Point of purchase information needs to be created digitally only once and can then be sent across the network almost instantaneously. This removes the costs involved with printing and distributing these materials.

·   Guaranteeing Marketing Compliancy

Compliancy managers need no longer worry that out of date information is being displayed in-store as Digital Signage solutions can guarantee 100% compliancy complete with reports.

·    Exploit New Revenue Streams

Fusionware's digital signage solutions also provide the opportunity for retailers, traders and even healthcare centres to sell advertising space to suppliers, complementary third parties and local, non-competitive businesses. Considering our low PCM subscription rates this revenue alone can more than cover the cost of purchasing your digital signage network. In fact most customers purchase our Digital Signage solutions with the direct target of making profit on them from securing advertising sponsors.